B4U Network which is famously known for its Bollywood Music and Movie channels, B4U Music and B4U Movies, now launches B4U Bhojpuri as its first regional offering in the Bhojpuri Regional space.
As the name suggests, B4U Bhojpuri is a Bhojpuri Movie channel with focus on audiences in Uttar Pradesh, Bihar and Jharkhand. With launch of this channel, audiences can expect to see host of popular Bhojpuri Movies.
“B4U Bhojpuri is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre”, said Sandeep Gupta CFO and COO – Broadcasting India. The content on this channel will also include a mix of Bhojpuri devotional songs, regional festive programming during cultural events like Chhatt Puja, Navratri, Diwali and Holi.
Sandeep Gupta also announced that two World Television Premieres will be showcased on this channel every week for Bhojpuri audiences. This is an unmatched offering compared to other channels in the HSM market.
Movies of superstars such as Nirahua (a.k.a Dineshlal), Khesari, Pawan Singh etc. from the Bhojpuri movie industry will be featured on B4U Bhojpuri. The channel is now available to DTH and Cable TV subscribers of DD free dish, Airtel Digital TV, etc.
At the time of launch, the channel released a brand film with the philosophy of “Dilwa Bhojpuri Ba”, which is core to every Bhojpuri person who is truly Bhojpuri at heart and shows how the community is so closely connected both with the Bhojpuri culture and language.